So I’m going to tell you how to write a blog like a boss, and by boss I mean, like a newbie who has read a few articles online about how to write a blog and is now regurgitating it to you, because honestly, after over ten years as a writer (don’t try and figure out my age please) I’ve never actually written a blog!
On the positive side, I read an awful lot of blogs, so…that makes me half an expert right?
To start my quest I turned to the ever faithful, ever useful, Google, and I googled “How to write a successful blog” (I know, I’m a genius), and the number one site that came back was “Blogging for Dummies.” Jackpot!
Surely the multi-million dollar, incredibly popular and ever-so useful Dummies Books must be able to tell me how to blog successfully!
No. No. No. No. No.
The text –so tiny, the paragraphs–so cramped, and the tone?!?!? I mean, read this:
“Blogs, or Web logs, are online journals that are updated frequently, sometimes even daily. An update, (also called an entry or a post) is usually quite short, perhaps just a few sentences, and readers can often respond to an entry online. People who write blogs are commonly called bloggers. Bloggers, tongue in cheek, call themselves and their blogs the blogosphere.”
ZZZZZZZZZZZZ *sputter* Huh? What? Oh sorry I fell asleep, because apparently the Dummies’ people think it’s the year 2000 and nobody knows what a blog is. Why so boring, Dummies? However, Dummies has given me my first two rules of good blogging:
1. Don’t make it too cramped! Make the text big and the paragraphs short! The better to read you my dear!
2. Don’t be boring! The funny thing, Dummies actually says to use a conversational tone and then write a post that sounds like something you’d read in a text book. Why Dummies? Why? Write like you talk, write about what you like to talk about, throw some passion into that blog!
The next hit was a site called (and this sounded promising) the Minimalists. It’s a little better. A lot of stuff about hosting that I couldn’t be bothered to read (for those among you that can, here’s the link: The Minimalists ), and a lot of stuff about finding your own voice. Great. But why so black and white, Minimalists? Why no color? Why no pictures? Just textity text text.
Which leads me to rule number 3:
3. Pictures please!
My relentless search led me to one more site, The Entrepreneur (Fancy!)
Oooo the pretty colors, the easy to read layout, the conversational tone. Me like!
All jokes aside, this site is actually pretty decent and gets to the crux of how to write a good blog. So you should probably give it a read. I notice that one of the things they say to do is to make sure you link to lots of other articles, so hey, I’ve been doing that this whole post, yay me.
Which leads me to:
4. Link, don’t copy/paste, unless absolutely necessary. Rely on your reader’s ability to right click and keep other peoples’ writing out of your page. Makes for less accusations of copyright infringement.
There are lots of other suggestions, but many seem to revolve around the same idea of having your own voice, having a niche and being unique. So do that. But frankly, I think the most important thing you need to know to write a good blog is this:
You can’t write a good blog if you don’t write anything at all! Throw caution to the wind, whip out that keyboard and type away about whatever’s on your mind. You won’t regret it!
By Erin Brannen
Senior Staff Writer, Khalifa University